Words That Count!

You have less than 7 seconds to make a memorable first impression with your company’s website or printed pieces.  You have less than 60 seconds when you’re face-to-face. Any impression that is less than compelling can mean that the competition will scoop customers that should be yours.

Do you struggle to find exactly the right words to demonstrate why people should deal with you? Does the story of your business fail to “come alive” when people read about you? Or are you challenged with writing because English is not your first language?

You probably have a passion for your business. You have talents, skills, and you offer great value. But do you or your staff lack the writing skills to powerfully communicate that value to your prospective customers?

If that’s the case, why attempt the writing in-house?  Why risk launching a website, brochure, bio, or company synopsis that proves to be ineffective, even if the graphics and formatting look great?

To Influence Your Readers…

But if you don’t do the writing yourself, where do you get those magic words to influence people to choose your business over all others?

Whether you need a marketing piece, website content, an e-newsletter, or a company brochure; we can create powerfully written material that will engage your readers and urge them to call or buy. The process is painless.  First we ask you questions so we thoroughly understand your business; then we ensure that we are crystal clear about your intended message. Finally, we carefully craft the message that can get the results you want.

To Influence Your Listeners…

In every live audience, there are potential customers who can benefit from your skill set and business acumen. If you’ve ever been asked to “say a few words” at a meeting or a conference event, you may recall working up a sweat as you fretted over your script. Or maybe you’ve struggled with the phrasing for that all-important 60-second infomercial for your weekly networking club.

It doesn’t need to be difficult!

Whether you need to influence, entertain, or create profits, Sue will help you craft the content that packs a punch and leaves your audience wanting more. If you need coaching so your delivery is as powerful as your words, she has that expertise, too.

What to Do When Life is Not As Advertised!

yacht at sea

Did you fall hook, line and sinker, like I did, for the Hollywood version of the way life should turn out only to discover that your life is not actually as advertised? The disappointment and even betrayal that we feel when we see others living the dream in contrast to the way we are currently living can cause us all sorts of inner turmoil.

Self-doubts creep in. What did I do wrong? Maybe I’m not worthy enough. Am I being punished for something I did when I was younger? Is it ever going to be my turn?

Whenever life dealt a blow, or whenever I stumbled and fell, I was always afraid that I lacked the courage to overcome whatever obstacles were in my way. Many years ago, I can remember being insanely afraid to sell my training services to prospective clients. At the time, I was involved in a mastermind with three other women.

Each week I begged and pleaded with the universe to help me overcome my fear. At the same time, I asked my mastermind buddies to please envision success for me. This plea carried on for about six months, but I had no evidence that I was any closer to removing my fear.

A short time later we moved back to my birth city because my husband had accepted a new job. I only had one contact there, so it meant starting my business over. Surprisingly, as I began making phone calls to find new leads, I noticed that my fear of talking to all those strangers had disappeared. I was stunned! Where did all that fear go? It was a miracle!

Well, yes, it was a miracle and a huge relief, but really; I, with the help of my mastermind buddies had seeded the ground for that success which eventually bore the inevitable fruit. You do reap what you sew! What I have learned over many years is that we do, indeed, have the power to shape our lives based on those seemingly far-flung dreams.

Will there still be struggle? Of course. Will we still face pain, heartache, and hardships? Very likely. Reality, unlike most advertisements, offers us the full spectrum of experiences through which we learn.

Today I stumbled across the following piece of wisdom. I’m not sure who wrote it, but I suspect it comes from TUT (The Universe Talking).

“The trick with courage, Sue, is realizing that it isn’t so much about overcoming fear, as it is about not settling for less. And then, it comes as effortlessly as a midsummer’s night breeze.

Or put another way, Sue, it’s about wanting something so greatly that no perceived risk can keep you from thinking about it, and moving towards it.”

How often do we settle for less, then reap even less than that?

These days I find myself at another crossroad as I envision myself reinventing my business and expanding into newer and bigger markets. I’m getting ready to play big, not small.

As this all unfolds, I have been fearful of not being able to fund myself until the new venture takes off. Despite that fear, I shouted my commitment to this larger rich adventure, fully believing that I deserved to be financially supported in this rebuilding phase.

As is quite typical, I had some doubts and trepidation as time went by and nothing happened, but just last week some freelance opportunities came my way to re-fill my coffers – they came supposedly “out of the blue”.

That very thing has happened way too often to believe it’s random. I’m also pretty sure that if my life is not currently as advertised, I do have the power to change that.

Confessions of a Serial Ex©

caveman woman

Photo from onlinedatingblog.co

Just as I’ve never held the same job for 25 years, I’ve never been married for that long either – at least to the same man. With three longer term relationships under my belt and the experience of several flings over my lifetime, I’m qualified to put SE (Serial Ex) behind my name on my calling card.

Because I was brought up in the “till death do you part” era of connubial bliss (there were times when I wanted to kill the man I was with sooner rather than later) (oops, did I say that right out loud?!) – anyway – when I walked away from my starter spouse, I felt I had failed. Note: my dad was so relieved that he gave me cash as a happy divorce present! Does it sound as if I didn’t pick so good the first time? What can I say – I was young and naive, with lots to learn.

You need to know that I really like men. I was surrounded by men growing up; I had three brothers and lots of male cousins. I confess that I yearned to be a boy – they got to do all the cool stuff with my dad. They had tons of energy, were strong and good at sports and they didn’t have to do dishes, clean their rooms, or learn how to cook. Men seemed to rule the world, while I watched wistfully from the kitchen window.

Now if you’re under 40 and female, you’re likely thinking, “that’s ridiculous. Men don’t rule the world – we women are as strong as men – maybe stronger!” Actually, I think you’re right, but that wasn’t what was going on in the 60’s and 70’s.

Roles were well-defined when I was born. Dad brought home the bacon and Mom cooked it. Mom wasn’t allowed to have a job outside the house, either – that would have given the impression that Dad was a poor provider.

By the time I was ready to graduate from high school, the world had changed, with the “Father Knows Best” lifestyle of the 50’s seriously disrupted by hippies and feminists. With my first job at 18 and a husband shortly after that, I was confused about how things were supposed to work.

Since I was perfectly capable of earning a living, I didn’t know if I had a right to ask my husband to support me. His inability to hold down a steady job soon confirmed that while I might have had the right to ask for that support, it wasn’t happening anytime soon.

As I now sit on the sidelines of the relationship game, (I’m not sure if I’ll keep following in Liz Taylor’s footsteps or not) I can see what an amazing journey it’s been for me to be partnered with a man. Like any terrifying/exhilarating roller coaster, the learning curve has been steep. (How hard could this be – oh, what was I thinking?!)

I’ve learned lots about myself and a few things about men. Here’s what I’ve learned about the men whose paths have crossed mine:

  • They were often confused about what was expected of them.
  • They were very vulnerable – they just hid it better than women do.
  • They suffered from bouts of depression (maybe because they were hitched to me?)
  • They didn’t understand women, but they couldn’t seem to get along without them.
  • A few of them were damn fine lovers. (Hallelujah!)

As for me, each time a relationship ended, I mulled over what worked and what didn’t, took some time to heal my broken heart, refined my standards and eventually got back in the game – hopeful that the next time I’d score the winning goal and bring home the trophy. So close, I’ve been so close! But as my granddaddy used to say, “Close only counts in horseshoes.”

Now I wonder if there really is anything such as a perfect match – or maybe it’s not about winning the prize but about discovering who we are as a result of playing the relationship game. If I’m honest with myself, I realize that every man I’ve ever had a personal or intimate relationship with was absolutely perfect for me at the time – even if it was a disaster in that moment. And I often learned as much or more with shorter term partners than with the longer ones.

Bottom line – I couldn’t have grown to be who I am today without men. They helped me decide who I was and wasn’t and what I most wanted and what I didn’t want. A masculine male triggers ultimate femininity. There’s nothing more enticing to a man than a woman basking in her feminine energy.

Through it all, I’ve become very comfortable in my own skin as a powerful, sensual, and loving woman.  I’m grateful for all those close encounters of the male kind. To paraphrase an old Willie Nelson song – “…I dedicate this song to all the men I’ve loved before…”

Will I toss my hat into the ring yet one more time? It’s tempting. . . but maybe I’ll think about it awhile longer!

 

A Little Life – Or so Much More – What Will You Choose? ©

I’ve led such a little life. I have allowed myself to lead this little life, when inside me there is so much more.” From the movie, Shirley Valentine, the heroine is 42 when she realizes that her spunky, risk-taking, outrageous self of her youth has disappeared a midst the layers of a “normal” life.

Just like Shirley Valentine, I’ve had this yearning to be more and do more – I’ve had it all my life. I suppose if I compare my journey to most others, I’ve done my share of scary, outrageous things and achieved quite a lot.

Yet there were many times I applied the brakes on my desires, rather than going full speed ahead. (Sometimes I’d tromp on the brakes and the gas at the same time – imagine the tailspin then!) When I watch what others have achieved, I sometimes feel as if I’ve been standing still.

Phrases that start with, I wish I could… I’d love to…Wouldn’t it be great if…I always wanted to… are all signs of that inner drive to be bigger, to be more than we currently are. What stops us in our tracks from fulfilling our hearts’ desires?

It often starts when we’re young. A dear friend recently shared that she had loved music and art in school, but because she struggled with book-learning, the teachers removed all the activities she was good at and forced her to focus on those weaknesses. She’s done some amazing things despite those set-backs, but it makes me wonder how much more she could have done had the focus been on her strengths.

The story we tell ourselves about who we are plays a role, too. “I’m nobody fancy.” I’m just an ordinary guy.” I recently heard the lyrics to a new country western song that had me bubbling with indignation – o.k. it was rage. He said, “I don’t want to be someone’s super hero, I just want to be an average guy.” Give me a break! My personal belief is that each human being is not only unique but extraordinary in his or her own way. It’s important to acknowledge that specialness in every one of us.

When I first ventured into the online dating world, I can remember reading and discarding an astounding number of profiles that boasted of being ordinary. Mostly they were looking for a good, honest woman who was willing to settle for ordinary. I felt I was so much more than that. It took some time to find extraordinary – someone who wanted as much as I did and knew his own worth.

In the business world, complacency, risk aversion, and too much time in a particular comfort zone can signal the death knell for companies. I believe the same holds true for us as individuals. It’s so easy to get distracted by gadgets, re-runs and external things that have no meaning and add nothing to our lives – far easier to settle for less.

Now don’t think that I’m advocating that we strive to be someone we’re not. But I do think it’s about challenging ourselves, stretching ourselves, and growing ourselves in ways that add to the meaning of our lives. For example, when I was 40, I gave myself piano lessons. As a child, I’d taken a year or two of lessons but I hated practicing, so Mom stopped the lessons. It left me with a yearning to try again.

It was hard work, far harder because I’m better at playing by ear – musical notes on the page didn’t make much sense at first. Imagine my horror when the teacher begged me to play on stage at the year-end recital – along with all those 8-year old prodigies!

My goal was to get up there, play my piece without too many mistakes, and not have a heart attack. Mission accomplished. That was over 20 years ago.

At 50, I enrolled in a stand-up comedy course. Our goal – perform five minutes of our own material at Yuk Yuk’s on Amateur Night. Now that was scary – more terrifying than anything I’d done previously. My fear escalated each week when no one laughed at any of the material I wrote and delivered – it was all crap. Disaster loomed!

I wanted to back out more times than I could count. But I didn’t. I just didn’t invite anyone I cared about to the event. If I was going to make a complete fool of myself, I would do it in front of strangers! None of my fears of impending disaster came true; my routine had the audience laughing and clapping, and it gave me a high that I can still feel to this day. Even the headliner that night commented, “Very funny material.”

The message I’ve taken from all those “out of my comfort zone” experiences is that I am capable of so much more. It isn’t about doing more because I’m not good enough as I am, or that I don’t feel I measure up. Rather, it’s that I feel compelled to do more to show myself that I can do even better than I’m currently doing. I can grow beyond what I first thought was possible for me and successfully venture in many new directions that call to me.

Knowing all this, I also know that I’m still just scratching the surface of all that’s possible for me and for others. Now what about you? Are there things on your bucket list begging you to play, do and be more? Please share – I’d love to hear your stories!

Finding the Love of My Life ©

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Are you one of the lucky ones when it comes to relationships? Early on, you found that one special person and are living “happily ever after”.

I have not been one of those lucky ones. Before we even tied the knot, I suspected that my first love (I married at the tender age of 18) was not the love of my life. But he provided a safe port in the storm at that time. In the eight years we were married, I was able to safely grow and blossom into a much more confident young woman. My dad said, “Well, he never did you any harm, but he didn’t do you much good.” (Dads are so protective!)

After a couple of years of trying to figure myself out and figure out what love was all about, I fell in love with a man whom I thought would be my happily ever after. We raised a wonderful son together and had some good years. But stuff happens. It’s not unusual for relationships to founder because of life circumstances and various traumas. My second marriage lasted over 23 years, but then it ended.

Four years passed before I felt ready to date again. This time I figured, “third time lucky”. And for awhile, I felt lucky. We met on the shores of the online dating pool and were delighted to discover how much we had in common in so many ways. Here I thought was my soul mate. Although I invested heart and soul into our relationship, I was ever so sad when it ended after five years.

Lately, I’ve been contemplating throwing my hat into the ring yet a fourth time. As I reflect on what has gone before, what I don’t want, and what I do want in a new partner; I’ve had an epiphany about the love of my life. I finally realized who it is – it’s not Mr. Right –

It’s me!

All my relationships to this point have been amazing reflections of who I have been in any given moment. Each person showed me facets of my mind, body, and soul that I might not have paid attention to otherwise. Sometimes it felt like the movie, “The Good, The Bad, And The Ugly”, but really, it helped me to fall in love with myself all over again.

I grew enormously because of each relationship, which of course prepared me for the next relationship.

Today it dawned on me that all of this learning and growing within my relationships has been propelling me toward affirming again the most important relationship of all, the relationship I have with myself.

If I allow it, I am my own best friend. When I treat myself and honor myself as I deserve, I come to trust and value the love that I am.

I can never physically abandon me, because I’m always here. When no one else is there for me, I’m right here to comfort and rock myself to sleep. I can call on me any time of the day or night. I can surround myself with all the love I have inside.

Does that mean then that we have no need of relationships? Not at all! Being in relationship is the way we see ourselves as we couldn’t if we were alone. A totally white wall cannot know itself as white until a black thumbprint shows up on its surface.

A woman does not experience ultimate femininity without the presence of ultimate masculinity. Contrast through connection is vital to our own growth.

So now where do I go? Well, part of my plan is to keep honoring my own magnificence as a human being. I’m not any more magnificent than you are, but I am unique – as you are unique; I plan to keep celebrating that uniqueness and keep cherishing the fact that I truly am the love of my life, just as you need to be the love of your life.

And if I’m blessed enough to find someone new and special to share the love of my life with, that will be spectacular!

How Can I Be Happy If I’m Not in Control? ©

I've Been Thinking Woman

Photo from: zazzle.co.uk

I confess, I ‘m a closet control freak. One day I might come out of the closet – that’s if I can find my way through all the stuff in there. (I said I was a control freak, not a neat freak!)

As a child, I really wanted to control my world. But I was little and female. Tantrums, in my efforts to be “the boss” were swiftly crushed by my mother. My older brother had way more power than me – and he never hesitated to taunt me with it.

But even he didn’t have the kind of power I thought he had. When he was only 13, my parents sent him to boarding school to shape him up, civilize him so our mother would be proud of his behavior. (He had been acting out, in typical teenage boy fashion.)

Whoa! I thought, “Keep your head down and follow the rules, or the same thing will happen to you!” So I followed orders – “be a good girl, get good grades, and take care of your brothers”. I saw how the world worked. Big people had power. Big people controlled the order of things. It was important to play along until I was big.

So for a while, I played along. I did what I was told – mostly – and the world continued to turn in an orderly fashion – at least on the surface.

Chaos beat down the door of our “Father Knows Best” existence when my mother died suddenly. I was 17. At 18, I’d finished high school; my dad had remarried and moved my younger brothers to Saskatchewan. I was all grown up and on my own. There was no one to tell me what to do.

What freedom I felt to be in charge of my own destiny. I could stay out all night, eat whatever I wanted, and do my own thing. Who-Hoo! In control at last!

Of course that euphoria lasted about five minutes – once I remembered that the food I was so fond of cost money, plus it was a bit too scary staying out all night if I had no place to live. The refraine “No work, no eat” drummed in my head as I pounded the pavement looking for a job, any job.

Then, of course, the big boss was in control. Damn! When would it be my turn?

I thought I could control my first husband, then my second – that was like trying to teach the proverbial pig to dance, it was impossible; and it annoyed the hell out of the pig!

It has taken me many years to realize that while I will never have control over anything, I do have some measure of control over my thoughts and my state. I might never be certain of any outcome or result, but I do have some say about my choices and my actions. (I’m still undecided about my control over my closet!)

While I continue to be disgusted that I have no control, I’ve surrendered to happiness in the moment. At this moment, I have a lovely cup of tea – Earl Grey – with a touch of vanilla and milk. The sky is blue, the grass is green, and the birds are singing.

I’m happy – even though I have no control!

Help! My “That was Easy” Button is Broken! ©

push buttonDumbfounded, I wasn’t sure what to do next. I’d put my coins in the vending machine and pressed B 0 – nothing happened. I pressed those buttons again. Nothing! Then I noticed the LED readout: “Make another choice.” I couldn’t see another choice for the chips I wanted. All I could see was the package that wouldn’t drop from its row. My irritation factor rose from 3 to 9.

A young woman came to my rescue. “Pick B 4,” she said. I looked at B 4. Sure enough, it was exactly the same product. Down the chute it came. Easy! I was so grateful.

As I walked back to my chair in the spiritual workshop I was attending, the metaphor struck me upside the head. How many times in my life had I chosen the tough, go-it-alone route, the path of struggle, of bare survival, when I could have simply asked for help?

Was it not time to “make another choice”?

Like a stubborn “I want to do it myself” four-year old, I have been fiercely independent for most of my life. If something wasn’t working, I’d spend hours in frustration trying to figure it out. Some of the time I’d have to give up, but once in a while I’d succeed. Then victory was sweet! See! I did it – all by myself! (Usually the investment of my precious time was not worth all that effort.)

Of course it’s human nature to want the thrill of victory that occurs when we overcome some obstacle. As a Baby Boomer, I hate to admit that my victories with technology have been few and far between. I confess I’m the low tech tool in the high tech shed. It’s not that I can’t learn – it just takes so damn long. Forget the romance of technology.  I demand a divorce. One instance comes to mind.

Take my cell phone for example – please! That fool thing has more apps and buttons than the space shuttle. I sarcastically asked the clerk, “But does it actually make a phone call?”

My friends, particularly the younger ones, keep  me to keep in touch. I struggle valiantly to reply, but my fingers fumble over the tiny keys. Spelling mistakes abound. I hit the send button by mistake. Oops – didn’t mean to say that! I give up and dial the number – sheer relief washes over me when a real person answers. (Note to self – there are no more dials on phones; those went the way of the dodo bird.)

I’m tired of learning curves that are steeper than Mount Everest. I admit it. I long for easy street – where things just magically happen because I wish them to. “Make it so, Number One,” said Captain Picard. Obviously his “that was easy” button worked – at least on T.V.

Hmm. Now here’s a novel idea. What if I ask for help more often instead of being the lone stranger? Might that be the ticket to easy street? It’s worth a try. I think I’ll just make another choice!